MOVE IT is back and looking for fresh, inspiring brands to showcase their products on the Rhythm Runway Fashion Stage at the world’s biggest dance event at ExCeL London taking place from 11-13 March 2022.

MOVE IT is a celebration of all things dance, welcoming all styles and dancers to come together under one roof from the UK and beyond. MOVE IT proudly presents the diversity of the dance world, showcasing innovation and excellence to develop an interesting and varied programme.

We ask that you read through the below guidelines before submitting your Rhythm Runway admin form which can be found at the bottom of this page. 

As a brand showcasing your products and merchandise at MOVE IT 2022, you will have access to a fantastic package of marketing and promotional benefits to help you raise your profile, connect to new audiences and build your business. Contributors receive the following:

Your showcase listed in our official Show Guide given to every visitor on arrival at the show (c. 16,000 printed)

You will have a bespoke exhibitor profile on the MOVE IT website which is seen by over 170,000 unique users every year! On your profile page you’ll have the option to upload text, images, video and web links

Your showcase will be listed on our website which has 230,000+ annual unique users

Showcase your products and fashion lines in front of a live audience of dancers, retailers and trade.

The perfect platform to promote your brand and bring your products to life. Just as you are looking to develop your business at MOVE IT, retailers are looking for new lines to add to their merchandise offer. Dancers are looking for brands to work with. 

Reach thousands of followers through our social media campaigns leading up to the event

Experience the magic of MOVE IT

Your Contributor Account is a one stop shop where you can complete all the relevant documentation for your contribution to the show. You can complete your online profile which will be on our website and our show guide; you can upload information about your products, services, shopping items, photos and videos.

Your Contributor Account will also include important guidelines and documents (Admin Forms) that NEED TO BE READ AND COMPLETED for Classes, Main Stage, Showcase Theatre, Rhythm Runway, Exhibitors and Entry Passes. There are varying deadlines in place for this paperwork to be completed so please read carefully. We strongly advise that you read the guidelines and FAQs for any questions and queries.

Your Contributor Account is your opportunity to digitally showcase all the best bits about you and your company. Here you can upload photos, videos, website links and other information that you think will attract people to your class or performance. We recommend you get creative and make the most of the resource!

    The Rhythm Runway Fashion Stage is in the main exhibition hall, and has capacity for 300 audience (seated and standing). The stage is a classic T- shape with a stage which is 7m wide x 3m deep with a runway of also 7m long x 3m wide.

    The stage is open on all 3 sides and the audience will be able to stand on all sides so there are no wings. There will be two entrances on to the stage from upstage centre (3meters wide) to allow flow both in and out. The flooring is a lino dancefloor. There will be a lighting rig, sound desk/PA and screens on either side of the stage to promote your brand/logo.

    Dressing rooms will be allocated on arrival – one large dressing room per group. It is up to you to organise male/female changing as appropriate. Children can be allocated separate changing rooms from adults as necessary.

    There will be mirrors and a place to warm up. We suggest that hair and make-up be completed prior to arrival. Please note there are no plug sockets backstage. Belongings remain your responsibility at all times in the backstage area.

    All acts must supply their music by Monday 14  February.

    Music must be submitted via WeTransfer to [email protected]

    Please ensure that your group leader has a copy of the music file with them on a USB in case of any last minute issues.

    MUSIC QUALITY

    MOVE IT takes place in a large exhibition hall. Please follow the following guidance in order to get optimal sound in this setting and make your performance the best it can be.

    If you will be downloading track(s), please ensure your files have a bitrate of at least 256kbps (this is the standard quality of files available on iTunes).

    As a guide, a 4 minute song should be larger than 5MB file size.

    AIFF files (used by Macs and Apple technology) and WAV files (used by Windows) are preferable. These files are uncompressed sound files and therefore offer a fuller sound quality – you should work with these file types if you are going to do any computer-based editing of music yourself.

    RULES ABOUT MUSIC

    Length: Please ensure that the music supplied does not exceed the allocated time you have been given.

    ➤ Content: MOVE IT is a family event, were therefore require all tracks to be ‘radio edit’ versions. Music which may cause offense will not be allowed. Please check your tracks for offensive language or inappropriate subject matter before submitting.

    GROUP SIZE

    The total number of performers allowed per piece is 12. Due to health and safety considerations and the stage and dressing room capacity, no swing/covers are allowed backstage and the total of all people backstage from any one act must not exceed 12.

    TIMINGS

    Performances are divided into showcases made up of different acts. All acts have been allocated 3 minutes, unless otherwise agreed in writing with the Creative Producer – If you would like to check your performance time allocation please contact [email protected]. Running orders will be displayed backstage on the day.

    REHEARSALS AND PROPS

    Due to the high number of performances there are no dance rehearsals on the stage. We cannot accommodate any pieces of set, furniture or large props. Any props must be brought with you and previously agreed with the programming team.

    LIGHTING

    The ExCeL London is very atmospheric so we will be able to create great lighting effects and almost close to a blackout.

    RISK ASSESSMENT

    Please read and agree the terms of the risk assessment. If there are any additional risks please let us know.

    HOW TO GET THERE

    MOVE IT 2022 takes place at the fabulous ExCeL London. ExCeL is in the heart of vibrant east London – close to the Olympic Park, Europe’s largest urban shopping centre, Westfield Stratford City and the iconic O2 area (accessed by England’s only urban cable car – The Emirates Air Line).

    Address: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL.

    Full details of travel to the venue are available on staging.moveitdance.co.uk/travel. Please check London Transport’s live travel news in advance of coming.

    Travel advice: the closest tube station is Prince Regent (DLR line). There are plenty of hotels onsite and in the surrounding area.

    ARTIST PASSES

    For 2022, participants in the Rhythm Runway Fashion Stage will need to collect artist passes on site from the Artist Office. Your ticket allocation will be generated from your Contributor Account ticketing request and no additional tickets will be issued on site.

    WHEN YOU ARRIVE

    Please arrive at the ‘Exhibitor and Performer Entrance’ (more details on exact location to follow). Once collected from the Artist Office, Rhythm Runway passes will need to be shown on entry. Please arrive at the entrance 40 minutes prior to your scheduled performance. You are welcome to arrive and look around the show before this time, but you will not be admitted backstage until 40 minutes prior to your fashion showcase. Groups must leave the backstage area straight after their performance. You will not be allowed backstage after this point, so please ensure you take all your belongings with you.

    FILMING AND PHOTOGRAPHY

    Elements of MOVE IT 2022 will be filmed and photographed. By performing, you are consenting to the use of your image and voice for print and broadcast for future show promotion.

    If you would like to bring someone to film your performance, they will require a filming pass. Please fill in the online press form to register: https://staging.moveitdance.co.uk/press-application/ They must bring a form of legal identification with them to the show, in order to receive their Press Pass. They will not be able to enter the site unless you have pre-registered them as press for your brand.

    There will be one designated area to film from on the show floor. If any of your performers are Under 16, it is up to you as their Group Leader to ensure that all children have the necessary permissions to be filmed and photographed.

    CHAPERONES

    If your performers are aged 16 and under you are required to bring licensed chaperones to the event. If you are unsure contact your local council directly for guidance on how to do this. If you are involved in other elements of the programme please refer to the separate guidelines.

    Any questions? Email [email protected]

    In due course, we will require detailed information from you regarding each performance you make on the Fashion Stage. In addition, we will also need:

    Public Liability Insurance (valid for the show dates) 

    A short risk assessment for your performance (we will provide a template)

    Should your group contain performers who are aged 16 or under, you must also:

    Provide a valid DBS Certificate. For more information on DBS, visit www.gov.uk/government/organisations/disclosure-and-barring-service  

    Provide details of the Licenced Chaperones who will be accompanying the group

    CLASSES ARE NOW ON SALE

    MOVE IT DANCE CLASSES ARE NOW ON SALE! book yours before they sell out!